Universal and Illumination Entertainment’s Dr. Seuss’ The Lorax topped the Friday box office with $17.3 million, putting it on course for a $60 million opening.
The 3D film is playing in 3,729 theaters, including digital IMAX screens. The film’s performance is better than expected and is wonderful news for the animation business. Lorax looks to be the best opening for an animated film in months. Cars 2, which debuted at about $66 million in June 2011 was the last one to go big.
The film itself cost under $70 million to produce and is Universal and Illumination Entertainments 3rd movie. The other two films they made were Despicable Me and Hop. Illumination Entertainments Chris Meledandri was also responsible for the production of Dr. Seuss Horton Hears a Who! Which he made for Fox while he ran Fox Animation.
The big screen version of The Lorax is voiced by Danny DeVito, Zac Efron, Taylor Swift, Ed Helms and Betty White.
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