Google Maps Apple Maps
This past week there were some interesting things playing out in the tech world. Apple went ahead and released their brand new iPhone 5 with brand new features. They also went ahead and released iOS 6 upgrade before the iPhone 5 so that everyone with an apple device would be on board and up to date. This was all going great however as soon as apple users started using their new iOSi6 update they realized minor changes but one big change. Maps was no longer there but instead a brand new redefined one.
At first glance it looked great however once users started using it they realized it was not user-friendly and had many bugs that need to be fixed. This instantly brought light on Google Maps and the first thing customers do if they don’t like something is complain and then speak highly about another brand. Google Maps had an awesome week as it was getting love from many more users and Apple Maps wasn’t getting the boot. Apple Maps was so bad that CEO Tim Cook apologized for iOS 6 map flaws.
The whole idea for Apple was they wanted to create a more closed off network where all the main user applications would be Apple based somehow. However Apple Inc.’s move to replace Google Inc.’s mapping software with its own on its mobile devices didn’t go as planned. It not only sparked backlash from customers world-wide it also shot Apple in the foot as this happened just days before the iPhone 5 release. This is also a big let down because Apple never lets down customers especially when releasing products. They are so used to popular reviews and products sales sky rocketing during new releases.
Google Maps Apple Maps
However Apple almost had no choice when making a decision on whether to stay with Google Maps or create their own. John Gruber explained it nicely on Daring Fireball.
If Apple had stuck with Google Maps for another year they would have been forced to renegotiate with Google in a situation where both sides at the table would know that Apple either (a) had to agree to whatever terms Google demanded to extend the deal or (b) would be forced to swap the mapping back-end of iOS 6 midway through its development cycle.
Further more as Apple faces many flaws that need to be fixed in their maps Google maps improves adding much nicer aerial views and refreshed street views.
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