Earlier this week Hostess Brands Inc. announced that it will go out of business and americans went bonkers. The news that Twinkies Sno Balls Cup Cakes and Ding Dongs would be no more sent Americans into the grocery store like it was an early black friday. People began buying Hostess products like they were gold because they didn’t want to see their childhood just fade away like that.
And to think that we all thought twinkies would outlast us all.. guess not.
Hostess Brand Inc. also announced that they would be laying off 18,500 workers due to the labor strike by the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union. The company had already filed bankruptcy twice in the last decade and has even threatened to liquidate.
Hostess Workers on Strike
YouTube Video thanks to NBC Action News
The union isn’t too impressed by the demands or threats of Hostess because they feel that the company has just been greedy. Hostess loggs in annual sales of $2.5 billion however continues to slash their own workers pay and benefits. Leaving the heads of the company along with upper management to just keep getting richer and richer. Not cool hostess, not cool.
Hostess is also the company known for Wonder Bread however the main concern on everyones mind just seems to be Twinkie’s. The spongy yellow cake snack took all the attention when the news made headlines. Twinkies have a strong history in pop culture because of their supposed infinite shelf life and people have been talking all through social media sites about how devastated this is.
And to think that i thought it would be the nutritional value that would end the Twinkie and Hostess Brand reign over snacks. The fact that a cake full of corn syrup and starch has an infinite shelf like just tells me i shouldn’t be eating it even if it’s delicious. Every time i think about the concept i picture an empty post apocalyptic world were only cockroaches remain and there only source of food is that bright yellow spongy snack with cream filling.
I’m still pretty surprised that the company is going down. These snacks have been around since 1930 and all it took was a Hostess Brand Inc. strike to rid of them. Interesting stuff when people unite they realize how powerful they truly are. Unfortunately though it’s a sad day for Twinkies. But if sales go up do to the scare, which they most likely will, good for Hostess Brand Inc.
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